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If you don’t become your audience’s only choice, you’re just another option
If you don’t become your audience’s only choice, you’re just another option
In 48h, I’ll expose the incoherence betraying your brand — and help you kill it
In 48h, I’ll expose the incoherence betraying your brand — and help you kill it
Your product's good and you’re getting some attention
But somehow, your brand isn't building the momentum it deserves.
Meanwhile, your CAC keeps climbing.
The worst part?
You cannot stop running ads, even if you’re burning money.
So you’re staring at your screen, wondering how you’re gonna break it to your team that ‘necessary cuts’ are coming.
Now, if you're reading this, I'm betting you've already tried growth hackers, more ads, more spend, more "optimization."
Or maybe you were persuaded to drop $100k+ on one of those performance art collectives cosplaying as branding agencies.
You know, the ones that just hand you a 50-slide deck filled with "frameworks" and "brand pillars" that feel like they were pulled straight out of a séance?
You can barely explain this garbage to your team, let alone implement it.
If you're lucky, they'll give you a nice logo, maybe even a brand book you'll never use.
I've watched this same pattern bleed 7- and 9-figure brands, torching millions on ads every month.
Different products, different industries. Same death spiral.
But somehow, your brand isn't building the momentum it deserves.
Meanwhile, your CAC keeps climbing.
The worst part?
You cannot stop running ads, even if you’re burning money.
So you’re staring at your screen, wondering how you’re gonna break it to your team that ‘necessary cuts’ are coming.
Now, if you're reading this, I'm betting you've already tried growth hackers, more ads, more spend, more "optimization."
Or maybe you were persuaded to drop $100k+ on one of those performance art collectives cosplaying as branding agencies.
You know, the ones that just hand you a 50-slide deck filled with "frameworks" and "brand pillars" that feel like they were pulled straight out of a séance?
You can barely explain this garbage to your team, let alone implement it.
If you're lucky, they'll give you a nice logo, maybe even a brand book you'll never use.
I've watched this same pattern bleed 7- and 9-figure brands, torching millions on ads every month.
Different products, different industries. Same death spiral.
The real problem is incoherence
Everyone’s been taught the same cliché ‘customer persona’ garbage since the 70s.
Knowing your customer's favorite Thursday night drink?
What they binge on Netflix?
Their underwear size?
This is just astrology for marketers
And it leaves you completely oblivious to how your brand betrays both itself and the audience.
These "award-winning" agencies love to say they're 'data-driven,' but then their data is shit like:
'Sandra, 34, drinks oat lattes, shops at Whole Foods, watches Friends reruns.'
Even if Sandra can afford you, it doesn't mean she shares your ideas, your values or your vision.
So you're left with nothing to base decisions on.
When you have no real insight, you default to what you can measure. CTR. CPM. Conversion rate.
The spreadsheet becomes the strategy — because the persona gave you nothing to strategize with.
But spreadsheet logic only knows one song: cut costs, more eyeballs, lower prices. Doesn't matter if you're supposed to be premium.
Your ads end up saying one thing. Your landing page says another. Your marketing promises transformation while your pricing screams commodity.
Pretty incoherent, right? Your audience certainly thinks so.
Everyone’s been taught the same cliché ‘customer persona’ garbage since the 70s.
Knowing your customer's favorite Thursday night drink?
What they binge on Netflix?
Their underwear size?
This is just astrology for marketers
And it leaves you completely oblivious to how your brand betrays both itself and the audience.
These "award-winning" agencies love to say they're 'data-driven,' but then their data is shit like:
'Sandra, 34, drinks oat lattes, shops at Whole Foods, watches Friends reruns.'
Even if Sandra can afford you, it doesn't mean she shares your ideas, your values or your vision.
So you're left with nothing to base decisions on.
When you have no real insight, you default to what you can measure. CTR. CPM. Conversion rate.
The spreadsheet becomes the strategy — because the persona gave you nothing to strategize with.
But spreadsheet logic only knows one song: cut costs, more eyeballs, lower prices. Doesn't matter if you're supposed to be premium.
Your ads end up saying one thing. Your landing page says another. Your marketing promises transformation while your pricing screams commodity.
Pretty incoherent, right? Your audience certainly thinks so.
The Coherence Sequence
Incoherent brands will always chase customers. Coherent brands create fans.
It's not about how many ads you run.
Look at the brands that don't have to fight over price — Apple and Porsche aren't running more ads than everyone else. They're not "optimizing" harder.
And when's the last time you saw an ad for Steam?
Valve built a platform that just hit a record 41.8 million concurrent users in January 2026 without running a single ad — they figure out what they stand for, who they're for, and they killed everything that contradicted it.
When a brand is coherent, it doesn't need to buy attention. It earns evangelists.
Fans don't comparison shop. They don't haggle on price. They tell their friends.
They evangelize to their friends because your brand feels like theirs.
That's what the Coherence Sequence builds.
Incoherent brands will always chase customers. Coherent brands create fans.
It's not about how many ads you run.
Look at the brands that don't have to fight over price — Apple and Porsche aren't running more ads than everyone else. They're not "optimizing" harder.
And when's the last time you saw an ad for Steam?
Valve built a platform that just hit a record 41.8 million concurrent users in January 2026 without running a single ad — they figure out what they stand for, who they're for, and they killed everything that contradicted it.
When a brand is coherent, it doesn't need to buy attention. It earns evangelists.
Fans don't comparison shop. They don't haggle on price. They tell their friends.
They evangelize to their friends because your brand feels like theirs.
That's what the Coherence Sequence builds.
So make your choice: fans or customers?
So make your choice: fans or customers?
And before you say "both," no — the path is different.
You can either become your audience's only choice, or forever be just another option nobody really cares about.
And before you say "both," no — the path is different.
You can either become your audience's only choice, or forever be just another option nobody really cares about.
Find your tribe
Find your tribe
Just because someone can afford you, doesn't mean they share your ideas, values, or vision.
The Coherence Sequence analysis tells you exactly who your real fans are, what they need, and what they won't forgive.
Just because someone can afford you, doesn't mean they share your ideas, values, or vision.
The Coherence Sequence analysis tells you exactly who your real fans are, what they need, and what they won't forgive.
Kill your betrayals
Kill your betrayals
If what you say, what you sell, and what people experience don't match, your audience feels it, even if they can't name it.
Every gap between your promise and their experience is a betrayal. We find them, map them, and prioritize what to fix first.
If what you say, what you sell, and what people experience don't match, your audience feels it, even if they can't name it.
Every gap between your promise and their experience is a betrayal. We find them, map them, and prioritize what to fix first.
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Testimonials
Sophia Nguyen
CEO at Celestica
Jenna is an excellent designer who pays close attention to detail to both UI and UX. Based on only a few rough sketches and wireframes, he was able to suggest better UX methods to streamline the user flow. He is dedicated, hardworking, and above all, gives special time and attention to his clients.
Sophia Nguyen
CEO at Celestica
Jenna is an excellent designer who pays close attention to detail to both UI and UX. Based on only a few rough sketches and wireframes, he was able to suggest better UX methods to streamline the user flow. He is dedicated, hardworking, and above all, gives special time and attention to his clients.
Lucas Mitchell
Founder of Astroidum
Working with Jenna was a game-changer. Their precision and creativity elevated my projects to a whole new level.
Lucas Mitchell
Founder of Astroidum
Working with Jenna was a game-changer. Their precision and creativity elevated my projects to a whole new level.
Ava Patel
Business expert at Diamonda
Great attention to detail and patience along with excellent design skills makes me highly recommend Jenna. We worked on Celestial system which had a lot of complicated dashboards and lots of data points.
Mia Williams
Project manager at Gridum
Jenna's outstanding attention to detail, patience, and excellent design skills make them highly recommended. They transformed our complex Celestial system into a user-friendly interface with impressive visual appeal. Clients are loving it. Highly recommended.
Ava Patel
Business expert at Diamonda
Great attention to detail and patience along with excellent design skills makes me highly recommend Jenna. We worked on Celestial system which had a lot of complicated dashboards and lots of data points.
Mia Williams
Project manager at Gridum
Jenna's outstanding attention to detail, patience, and excellent design skills make them highly recommended. They transformed our complex Celestial system into a user-friendly interface with impressive visual appeal. Clients are loving it. Highly recommended.
Featured products
$35.00
Maxima Framer Template
Showcase your work and sell your digital products with Maxima Framer template. It's all powered by Framer CMS.
$35.00
Maxima Framer Template
Showcase your work and sell your digital products with Maxima Framer template. It's all powered by Framer CMS.
$25.00
Bento Framer Templates Pack
One SaaS and two portfolio templates in bento style. Perfect if you want to show your product, services.
$25.00
Bento Framer Templates Pack
One SaaS and two portfolio templates in bento style. Perfect if you want to show your product, services.
